If any industry is tailor-made for social media, it’s wine. Retailers, restaurateurs, brand managers, and distributors are finding that success in social media requires the same savoir-faire their jobs demand in real life.
My new article for Beverage Media, “Social Media for a Social Business,” is a report from the field. I highlight success stories from experts in on- and off-premise wine communications, and offer key recommendations for the best strategies to succeed in social media’s vast, multi-way conversation.
If you’ve wondered whether an investment in social media’s worth the effort for wine marketers, read this story now.