Top Social Media Strategies for Wine Marketing

An introduction to my new article for Beverage Media Group, "Social Media for a Social Business."

If any industry is tailor-made for social media, it’s wine. Retailers, restaurateurs, brand managers, and distributors are finding that success in social media requires the same savoir-faire their jobs demand in real life.  

My new article for Beverage Media, “Social Media for a Social Business,” is a report from the field. I highlight success stories from experts in on- and off-premise wine communications, and offer key recommendations for the best strategies to succeed in social media’s vast, multi-way conversation.

If you’ve wondered whether an investment in social media’s worth the effort for wine marketers, read this story now.  

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